Consumi e sostenibilità, come spendono gli italiani

di Valentina Ierrobino 70

 Consumo sostenibile? Acquisti equosolidali e attenti all’ambiente? Preferenza per prodotti sciolti o per confezioni e imballaggi in plastica? Sporta in cotone o shoppers? La ricerca su Sostenibilità e Consumi, il punto di vista di consumatori pubblici e privati, produttori e distributori, è stata condotta su un campione di oltre 8.000 intervistati.

L’indagine è stata effettuata dalla società Ervet (Valorizzazione Economica del territorio) partendo dal progetto europeo Life Promise. Sono stati presi in esame gli iscritti al portale di e-Coop, consumatori che già delineano un gruppo di persone determinato e abbastanza omogeneo, attento all’ambiente e all’ecologia.

Le interviste condotte su territorio nazionale hanno delineato meglio la figura del consumatore nel nostro Paese circa i principali impatti ambientali dei prodotti acquistati, la tipologia dei prodotti: eco-design, etichette verdi, tecnologie pulite; ma anche il livello di conoscenza delle procedure di acquisti verdi nella Pubblica Amministrazione; e il livello di promozione da parte dei distributori green. Dalla ricerca è emerso che i consumatori italiani:

  • hanno una buona e diffusa consapevolezza delle urgenze legate alle tematiche ambientali;
  • i fattori di ecosostenibilità sono determinanti per l’acquisto di un prodotto;
  • gli acquisti ecosostenibilisono preferiti, eccezion fatta per quelli di difficile reperibilità, come arredi e abbigliamento;
  • la consapevolezza ambientale è scarsa per il 27% del campione, buona per il 47% e ottima per il 26% degli italiani. Le differenze sono riscontrabili sul piano territoriale e generazionale. Emerge che la consapevolezza ecosostenibile è prerogativa dei giovani ma, sia i giovani sia gli anziani, hanno poi un atteggiamento poco ecosostenibile.
  • Le motivazioni d’acquisto, la cosiddetta cluster analysis, sono valide per il 31% degli intervistati, il 51% non fa caso al prodotto acquistato, il 18% non è interessato;
  • i consumatori scelgono i prodotti ecosostenibili anche sulla base della fiducia riposta nelle organizzazioni produttrici e distributrici, fanno attenzione alle certificazioni Ecolabel, Fsc, biologico, e alle etichette verdi.

[Fonte: Life Promise]

Commenti (70)

  1. Ciao, siamo un gruppo di tre studenti universitari di Milano. All’interno del nostro corso ci stiamo occupando di moda sostenibile. Navigando in rete ci siamo imbatutti nel vostro blog; vista l’importanza della tematica trattata vi invitiamo a non lasciar cadere l’argomento! Quasi giornalmente riflettiamo e avanziamo proposte su http://www.sustainability-lab.net

    Vi aspettiamo!

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