Moda ecologica: Gucci e altri grandi marchi si convertono alla sostenibilità

di Marco Mancini 39

Il PPR Group, probabilmente il più grande gruppo della moda mondiale che possiede etichette di lusso come Gucci, Puma, Yves Saint Laurent e Stella McCartney, sta intensificando il suo programma denominato Corporate Social Responsibility (CSR) con il lancio di PPR Home, una linea di prodotti sostenibili con il suo marchio.

La parola d’ordine è “ridurre l’impatto sociale e ambientale del lusso, dello sport e della moda”. Ciò include un Laboratorio Creativo sulla Sostenibilità che, attraverso una partnership con Cradle-to-Cradle, ripensi e riprenda in considerazione lo sviluppo dei prodotti e delle imprese.

Il PPR Group ha intenzione di lavorare per ridurre e attenuare il suo impatto sull’ambiente, come spiega Francois-Henri Pinault, amministratore delegato di PPR, in un comunicato stampa:

La mia profonda convinzione che la sostenibilità crea valore è parte della mia visione strategica per il PPR. La sostenibilità può – e deve – fare emergere nuovi modelli di business molto ambizioso e diventare una leva di competitività per i nostri marchi. PPR HOME ci fornirà nuovi approcci più sostenibili per contribuire a un mondo migliore per il lungo termine.

Già quando molte star cominciarono a svestirsi delle pellicce vere per indossare quelle sintetiche, una speranza è nata nei nostri cuori, ma una svolta del genere nelle più importanti marche mondiali potrebbe cambiare ogni cosa. Quest’anno abbiamo già visto i primi passi di questa politica con alcune sfilate green, in cui alcuni prodotti erano davvero ecologici, come ad esempio la borsa Puma fatta con le tute dei lavoratori riciclate, il cappotto di Stella McCartney fatto con lana biologica o le nuove buste di Gucci fatte con carta riciclata, ma questo che fino ad oggi è stato solo un’esperimento, potrebbe diventare la regola nei prossimi anni.

Moda eco-sostenibile: Adidas lancia la collezione Grun
Moda ecologica, quando il verde è fashion
La moda ecologica di Lafuma lancia PureLeaf

[Fonte: Treehugger]

Commenti (39)

  1. I simply want to tell you that I’m newbie to blogging and seriously loved this blog. Very likely I’m want to bookmark your website . You certainly come with good posts. Kudos for revealing your website.

  2. This is getting a bit more subjective, but I much prefer the Zune Marketplace. The interface is colorful, has more flair, and some cool features like ‘Mixview’ that let you quickly see related albums, songs, or other users related to what you’re listening to. Clicking on one of those will center on that item, and another set of “neighbors” will come into view, allowing you to navigate around exploring by similar artists, songs, or users. Speaking of users, the Zune “Social” is also great fun, letting you find others with shared tastes and becoming friends with them. You then can listen to a playlist created based on an amalgamation of what all your friends are listening to, which is also enjoyable. Those concerned with privacy will be relieved to know you can prevent the public from seeing your personal listening habits if you so choose.

  3. There is noticeably a lot of money to understand this. I assume you made particular nice points in features also.

    http://partscatalog.sellload.com/

  4. Hello There. I found your blog using msn. This is a really well written article. I will make sure to bookmark it and return to read more of your useful info. Thanks for the post. I will certainly comeback.

  5. I was just searching for this info for a while. After 6 hours of continuous Googleing, finally I got it in your web site. I wonder what is the lack of Google strategy that do not rank this kind of informative web sites in top of the list. Usually the top sites are full of garbage.

  6. Hi my family member! I wish to say that this post is awesome, nice written and include almost all vital infos. I¡¦d like to peer extra posts like this .

  7. Some truly nice and useful information on this website, too I think the layout holds great features.

  8. I¡¦ve recently started a website, the information you offer on this site has helped me greatly. Thanks for all of your time & work.

  9. Wow! This could be one particular of the most beneficial blogs We have ever arrive across on this subject. Actually Excellent. I am also a specialist in this topic so I can understand your effort.

  10. What a material of un-ambiguity and preserveness of precious knowledge about unpredicted emotions.

    http://club.kobox.tv/home.php?mod=space&uid=4197405&do=profile&from=space

  11. IMSC SEO is a Singapore SEO Company. They provide comprehensive Singapore SEO services to help SG businesses to gain traffic from search engine. Their SEO agency has many years of experiences working with overseas companies on more competitive grounds. They are the best seo company in Singapore you can find. Their SEO expert and consultant understand exactly what search engine optimization your company need to gain search engine traffic.

    http://www.shortmyurls.com/imsc-home-comment-general

  12. Divorcemind.com is a online divorce resource for divorce attorney, attornies and lawyers. You will find the best divorce information online. Divorce Mind will make your divorce or separation a quick, convenient and private.

    http://www.shortmyurls.com/divorcemind-divorces-comment

  13. An outstanding share! I’ve just forwarded this onto a colleague who had been doing a little research on this. And he in fact bought me dinner because I found it for him… lol. So allow me to reword this…. Thanks for the meal!! But yeah, thanks for spending time to talk about this matter here on your blog.

    http://www.zhencaotang.net/comment/html/index.php?page=1&id=195955

  14. Simply a smiling visitant here to share the love (:, btw outstanding design and style .

  15. I do consider all of the ideas you’ve introduced to your post. They’re really convincing and will definitely work. Nonetheless, the posts are very quick for newbies. May you please prolong them a little from next time? Thank you for the post.

  16. Divorcemind.com is a online divorce resource for divorce attorney, attornies and lawyers. You will find the best divorce information online. Divorce Mind will make your divorce or separation a quick, convenient and private.

    http://www.shortmyurls.com/divorcemind-divorces

  17. IMSC SEO is a Singapore SEO Company. They provide comprehensive Singapore SEO services to help SG businesses to gain traffic from search engine. Their SEO agency has many years of experiences working with overseas companies on more competitive grounds. They are the best seo company in Singapore you can find. Their SEO expert and consultant understand exactly what search engine optimization your company need to gain search engine traffic.

    http://www.shortmyurls.com/imsc-home-comment-general

  18. IMSC SEO is a Singapore SEO Company. They provide comprehensive Singapore SEO services to help SG businesses to gain traffic from search engine. Their SEO agency has many years of experiences working with overseas companies on more competitive grounds. They are the best seo company in Singapore you can find. Their SEO expert and consultant understand exactly what search engine optimization your company need to gain search engine traffic.

    http://www.shortmyurls.com/imsc-services-comment-exact

  19. Might be near unthinkable to come across well-updated viewers on this niche, nonetheless you look like you are familiar with the things that you’re preaching about! Bless You

    http://www.cremation6.info

  20. Absolutely engaging knowledge you have remarked, thank you so much for putting up.

    http://www.questionform.info

  21. I precisely desired to say thanks yet again. I am not sure the things I would’ve taken care of without the actual solutions contributed by you over such a topic. It truly was an absolute fearsome matter for me personally, but observing your specialised strategy you solved that forced me to jump over contentment. I will be happy for your assistance and then pray you really know what an amazing job you are undertaking educating others all through a web site. I am certain you haven’t come across all of us.

  22. I am continuously browsing online for ideas that can facilitate me. Thx!

  23. I like the valuable information you provide in your articles.
    I’ll bookmark your blog and check again here regularly.
    I’m quite certain I will learn many new stuff right here!
    Good luck for the next!

    Here is my web-site :: ig

  24. Hello, i think that i saw you visited my web site so i came to “return the favor”.I’m attempting to find things to enhance my web site!I suppose its ok to use some of your ideas!!

  25. Thanks for every other informative website. The place else may just I get that kind of information written in such an ideal means? I’ve a mission that I am just now operating on, and I’ve been at the glance out for such information.

  26. Heya i’m for the first time here. I found this board and I find It truly useful & it helped me out much. I hope to give something back and aid others like you helped me.

  27. I like the helpful info you provide in your articles. I will bookmark your blog and check again here frequently. I am quite certain I will learn many new stuff right here! Good luck for the next!

  28. Thanks for sharing excellent informations. Your site is very cool. I am impressed by the details that you have on this blog. It reveals how nicely you understand this subject. Bookmarked this web page, will come back for extra articles. You, my pal, ROCK! I found simply the info I already searched everywhere and just could not come across. What a perfect site.

  29. great submit, very informative. I ponder why the other experts of this sector don’t notice this. You should continue your writing. I am confident, you’ve a huge readers’ base already!

  30. This blogThis websiteThis site was… how do Ihow do you say it? Relevant!! Finally I have foundI’ve found something thatsomething which helped me. ThanksMany thanksThank youCheersThanks a lotAppreciate itKudos!

    https://getpocket.com/redirect?url=http3A2F2Fwww.atopdaily.com2Ftop-10-best-beach-chairs2F&formCheck=6c2af2675602af225fb9482100a04b5f

  31. It¡¦s really a great and helpful piece of information. I¡¦m satisfied that you shared this helpful information with us. Please keep us informed like this. Thank you for sharing.

    https://rebrickable.com/users/janetjdaviswork

  32. My brother suggested I might like this website. He was entirely right. This post actually made my day. You can not imagine simply how much time I had spent for this info! Thanks!

    http://clic-pral.web.cern.ch/clic-pral/doku/doku.php?id=Selecting_A_Trusted_Flyer_Circulation_Company

  33. What i do not understood is actually how you are not really a lot more well-favored than you may be right now. You are so intelligent. You recognize therefore considerably on the subject of this matter, produced me in my opinion believe it from so many various angles. Its like men and women are not involved until it is one thing to do with Girl gaga! Your own stuffs excellent. At all times maintain it up!

    http://flash-sat.info/member.php?u=44047

  34. As a Newbie, I am permanently searching online for articles that can be of assistance to me. Thank you

    http://muorigin-wiki.webzen.com/index.php?title=Child_Numerous_health_benefitsMilk_Powder_And_Also_Your_Children

  35. you are actually a good webmaster. The website loading velocity is amazing. It seems that you are doing any distinctive trick. In addition, The contents are masterpiece. you’ve done a excellent process on this subject!

    http://wiki.orwl.org/index.php?title=What_Kind_Offactors_to_consider_choosing_to_releaseWifi_Antenna_Do_I_Need

Lascia un commento

Il tuo indirizzo email non verrà pubblicato.

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>

Questo sito usa Akismet per ridurre lo spam. Scopri come i tuoi dati vengono elaborati.